It’s beeing called a victory for the consumer. I just think Hersheys latest move following the removal of GMOs by General Mills, Unilever and Post Foods is just plain awesome! And I’m personally grateful that one of our most beloved American companies is finally answering chocolate lovers everywhere with a message they’ve been hoping to hear.
In response to tens of thousands of Facebook posts, emails, and telephone calls from consumers who took part in GMO Insides campaign calling on Hersheys to move to non-GMO ingredients, the U.S. chocolate giant released a statement last week (http://www.thehersheycompany.com/newsroom/news-release.aspx?id=2017846) that it will feature a lineup of simple ingredients, and transition some of its most popular chocolate brands, including Hersheys Kisses Milk Chocolates and Hersheys Milk Chocolate Bars to simpler ingredients.
Today, Hersheys confirmed that as part of its commitment to simpler ingredients, its two iconic products will be non-GMO by the end of the year.
Green America Food Campaigns Director Nicole McCann stated: We congratulate Hersheys on this important move and great first step. As one of the leading chocolate companies in the U.S., this commitment will help move the rest of the companies in this sector. Hersheys joins General Mills, Unilever, Post Foods, and other leading companies in responding to consumer demand to make at least some of its products non-GMO.
Two years ago, in February 2013, GMO Inside began calling on consumers to put pressure on Hersheys (as well Mars) to make its products without GMOs due to concerns over the environmental and health impacts of GMOs (http://gmoinside.org/hershey-mars/). In response, thousands of consumers emailed the company urging it to remove GMOs.
In December 2014, when Hersheys announced it was exploring transitioning away from high fructose corn syrup (HFCS), GMO Inside mobilized consumers to call the company to urge it not to use any other form of GMO sugar, such as from GMO sugar beets (http://greenam.org/1Bfmbre); and then again in February 2015 called on consumers to post on the companys Facebook page on Valentines Day (http://gmoinside.org/hersheys-show-us-love-organic-sugar/).
Hersheys needs to take the next step and go non-GMO with all of its chocolates, and get third-party verification for non-GMO ingredients. This includes sourcing milk from cows not fed GMOs and agreeing to prohibit any synthetic biology ingredients, starting with vanilla, stated John Roulac, co-chair of GMO Inside. Consumers are increasingly looking for non-GMO products and verification, and Hersheys and its competitors would be wise to offer third-party verified non-GMO products to consumers.
ABOUT GMO INSIDE
GMO Inside is a campaign dedicated to helping all Americans know which foods have GMOs inside; and removing GMOs and toxins from our food supply. We believe that everyone has a right to know whats in their food and to choose foods that are proven safe for people, their families, and the environment. GMO Inside provides the information for a growing community of people from all walks of life, to make informed decisions around genetically engineered foods. Join the campaign at www.gmoinside.org, and take part in the GMO Inside community on Facebook and Twitter.
ABOUT GREEN AMERICA
Green America is the nations leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses, investors, and individuals to solve todays social and environmental problems (http://www.greenamerica.org).