Get Real!

Summerfest Land Big Gig – Last Week To Vote

The Mambo brand from The Boston Store has partnered with the Milwaukee Journal Sentinel and TAP Milwaukee for LAND THE BIG GIG – a contest for up and coming bands and musicians. We are in the second phase of the contest where viewers vote for their favorite bands and voting ends THIS SUNDAY JUNE 3rd. The top 3 will perform live at Summerfest joining the lineup of 700 acts on 11 stages over 11 days.


The bands are in and now fans can win!  Winning musicians will perform at the World’s Largest Music Festival, Summerfest 2012, and compete for a share of $45,000 in cash and prizes.
Fans who vote online win a new car and trip to the Big Gig®!


 This mnth Summerfest  teamed up with Tap Milwaukee, the city’s leading online entertainment site, and Boston Store’s exclusive surf and streetwear apparel brand Mambo, to search for the next great musical talent.  More than 100 aspiring musicians and acts from across the nation have submitted their video audition online at

“The wealth of talent in the competition is astonishing,” said David Wise, Marketing Director for the Milwaukee Journal Sentinel.  “Now music fans from around the country can get in on the act.  Not only will one lucky fan win a trip to Milwaukee to experience Summerfest live, but he or she will drive away with a new Hyundai Veloster®.”


Public voting began on Wednesday, April 25.  Music fans can vote for their favorite entries on and be entered in the consumer sweepstakes.  One lucky voter will win a brand new 2012 Hyundai Veloster® valued at more than $17,000 from Boucher Automotive with a trip for two to Milwaukee’s Summerfest that includes round-trip airfare, hotel accommodations from Marcus Hotels, Milwaukee’s premier luxury hotelier and the official hotels of Summerfest, tickets and VIP Deck passes to Summerfest 2012.

The top 45 vote-getters will be announced mid-May.  A second round of voting will then begin to narrow the field of 45 Semi-Finalists to the Top 3 Finalists with those three performers/musical acts winning a trip to Milwaukee, Wisconsin to perform live on stage at Summerfest on Wednesday, July 4 in front of fans and a panel of celebrity judges.  The judges will score the performances and select one winning act who will be awarded the top prize of $25,000.  The second and third place finishers will win $12,500 and $7,500 respectively.

“It’s awesome when both bands and fans can win great prizes,” said John Boler, Vice President of Sales and Marketing at Summerfest.  “A competition like this adds to the excitement and fun of a mega-event like Summerfest, where people come together to enjoy, discover and celebrate music.”

Summerfest has rocked Milwaukee’s lakefront for 45 years and wears the crown as the “World’s Largest Music Festival”.  Featuring over 700 acts on 11 stages over 11 days, Summerfest shares unforgettable live music experiences with approximately 900,000 music fans from around the world every year.

Fans and performers are encouraged to stay connected to “Land the Big Gig®” via, Summerfest, Tap Milwaukee and for updates and info.

Land the Big Gig® is presented by Tap Milwaukee, Summerfest, Boston Store and Boston Store’s Mambo Brand. Producing sponsors include Marcus Hotels, Bryant & Stratton, Robert Haack Diamonds and Boucher Automotive.

About Summerfest
Summerfest 2012 will take place June 27 – July 1 and July 3 – 8, from Noon until Midnight and will be closed Monday, July 2.  In 2012, The “World’s Largest Music Festival” and Milwaukee’s cornerstone summer eventwill celebrate its 45th Anniversary.  Since 1968, Summerfest has provided unforgettable live music experiences for fans from around the world.  Summerfest attracts over 700 bands, including the music industry’s hottest stars, emerging talent and local favorites and hosts a diverse selection of food and beverage vendors, marketplaces and interactive exhibits set against the Lake Michigan and downtown backdrops, creating a festival experience like no other.  Patrons can also enjoy Miller Lite, the Official Beer of Summerfest.  For more details visit, or Twitter: @Summerfest.


About Tap Milwaukee is Southeastern Wisconsin’s essential guide to entertainment, providing everything you need to know about going out, staying informed and sharing that information with friends. Tap was created in 2011 to engage a growing market of readers who want local entertainment news at their fingertips. Our readers are passionate about things to do – from music to movies to dining and galleries – has it.
About Mambo

Mambo is an Australian company established in 1984 and is owned by The Nervous Investor Group, a collective of creative and surfing entrepreneurs.  The brand is built on the pillars of surf, art, skate, music and humor.  Mambo has hosted major international music festivals, surfing events and has had its unique art exhibited in museums around the world. Mambo develops young artistic talent, produces innovative products, artworks and quality clothing. In 2000, due to demand from the athletes, Mambo designed the Australian team uniforms for the opening ceremony of the Sydney Olympic Games.  

About The Boston Store

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores, which include 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves., Twitter: @bostonstore


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