Get Real!

What’s My Brand

Been mulling around stacks of paperbacks tonight and randomly picked one off the shelf.

Reputation – Creating power through personal branding by Lida Citroen.

Funny.  I know so much of the information that I’ve read so far and yet am seriously wondering if I’ve actually been practicing what I preach.

It all comes down to authenticity.  — I’ll been thinking about that a lot today.

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