What’s In A Name?
I was told by another writer who analyzed one of my websites that I should completely throw out my name. Get rid of it altogether so that it would be more appealing to sell my work for profit as a writer myself.
But what if that name is already a brand? And what if that brand is already a public identity that not just readers recognize, but other influencers who are tying to make a connection: publicity and marketing specialists, merchants and artists in the arts & culture sphere, hoping I’ll hear what they have to say and write about them?
I never actually thought of my blog as a tool for sales. That was never the point. It was designed as a platform through which I could parlay my former celebrity and notoriety with other reinventions of my entertainment career and create a place where others could launch themselves. That may sound very altruistic, but opening up the door for other artists in the ways I had needed, wanted and sometimes got, over the years, was, I thought. necessary. I needed a champion. I could now be one.
This was the first time I’d ever heard this advice from anyone including other professionals. But instead of it being a shock, I focused. I asked myself, “what’s important to me and what’s important to others about what I do?”
Through the advice of a friend, colleague and brilliant business strategist, I realized I needed a new direction, a larger goal, some minor tweeks for a dynamic change. And yes, I could make money, keeping my integrity and my name intact.
I guess you could say that it wasn’t the name, it was the meaning. I now have a better plan.